Music making platform BandLab has acquired ReverbNation from parent company, eMinor, Inc.
The deal is effective immediately.
Launched in 2006, US-based ReverbNation offers digital distribution, as well as career management and online marketing tools for independent artists.
Founded in 2015, BandLab is Singapore-based BandLab Technologies’ flagship music making platform, which, it reports, is used by over 40 million creators.
BandLab says the acquisition will help it accelerate its artist services capabilities, building on recently announced features like artist-to-fan subscriptions and BandLab Distribution.
Post-acquisition, ReverbNation says that its services to artists will be uninterrupted and that that artists can “expect a seamless integration of ReverbNation’s features into BandLab’s creator capabilities in the near future”.
ReverbNation’s former parent company eMinor says that it will now focus on its other software businesses, including its youth sports platform PlayMetrics.
No other details of the deal have been released, but BandLab says that more information will be shared about product roadmap and future features in “due course”.
Back in 2019, BandLab Technologies acquired UK media brands NME and Uncut from London-based TI Media.
In 2018, UK-based Anthem Publishing sold its music-making media portfolio – including MusicTech, MusicTech Focus, The Guitar Magazine, Guitar Classics, www.musictech.net and www.theguitarmagazine.com – to BandLab.
In 2017, BandLab also bought UK-based live video streaming startup Chew.
“THIS ACQUISITION ALLOWS US TO ACCELERATE BANDLAB’S PRODUCT ROADMAP AND FURTHER ENABLE US TO BREAK DOWN TECHNICAL, GEOGRAPHIC, AND CREATIVE BARRIERS FACING MUSICIANS AND FANS.”
MENG KUOK, BANDLAB TECHNOLOGIES
CEO of BandLab Technologies, Meng Kuok said: “We are very excited to welcome ReverbNation’s community to BandLab. We have a clear vision of the role BandLab plays in supporting creators worldwide, today, and into the future. Artist services are a key part of that plan, as evidenced by our recently announced subscriptions and distribution offerings.
“This acquisition allows us to accelerate BandLab’s product roadmap and further enable us to break down technical, geographic, and creative barriers facing musicians and fans.”
Added Meng Kuok: “We’ve known ReverbNation for a long time and had great respect for its ability to build a terrific artist services business.
“There are more exciting announcements to come, but what ReverbNation brings to BandLab seamlessly fits with our vision – a future where there are no boundaries to making and sharing music.”
“REVERBNATION HAS LONG BEEN THE STANDARD FOR ARTIST PROMOTION AND GROWTH TOOLS. SINCE ITS EVOLUTION FROM A STARTUP IN 2006 TO A MATURE, PROFITABLE BUSINESS TODAY, IT HAS CONTINUALLY INNOVATED.”
MIKE DOERNBERG, EMINOR
CEO of eMinor, Inc., Mike Doernberg added: “When BandLab approached us with their thesis for integrating ReverbNation and BandLab, it made complete sense, especially for our artists. BandLab is a natural fit. R
“ReverbNation has long been the standard for artist promotion and growth tools. Since its evolution from a startup in 2006 to a mature, profitable business today, it has continually innovated.
“We have known and admired the management team at BandLab for some time and are excited about this extraordinary offering that will serve music makers in new and powerful ways.