Music creation firm BandLab is announcing its latest acquisition today, and it’s one of the true veterans of the digital music industry. The company is buying ReverbNation from its current parent company eMinor for an undisclosed amount.
Founded in 2006, ReverbNation has historically focused on providing services for independent artists: for example we wrote about its pitch at the 2009 MidemNet conference, when its set of marketing widgets were being used by more than 300,000 artists. Nowadays, its services include distribution, website building, electronic press kits and aggregating ‘opportunities’ ranging from sync and brand deals to festival and showcase-conference slots.
“We have a clear vision of the role BandLab plays in supporting creators worldwide, today, and into the future. Artist services are a key part of that plan, as evidenced by our recently announced subscriptions and distribution offerings,” said BandLab CEO Meng Kuok. “This acquisition allows us to accelerate BandLab’s product roadmap and further enable us to break down technical, geographic, and creative barriers facing musicians and fans.”
Sign up for Music Ally’s free weekly newsletter, The Knowledge – at-a-glance analysis of the modern music industry