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Why has BandLab bought ReverbNation?

Music making platform BandLab continues to expand, adding ReverbNation to its interesting portfolio.
BandLab Technologies is a Singaporean music company with the core goal of giving music makers access to fantastic free features. The business has just expanded its collection of companies, which includes NME, MusicTech, CakeWalk, and live streaming platform Chew, by acquiring ReverbNation from parent company eMinor.

The two companies didn’t divulge specifics on exactly how ReverbNation will fit into BandLab in the future, but the focus will be on artist services.

Mike Doernberg, CEO of eMinor, said: “ReverbNation has long been the standard for artist promotion and growth tools. We have known and admired the management team at BandLab for some time and are excited about this extraordinary offering that will serve music makers in new and powerful ways.”

Image Credit: BandLab
ReverbNation has offered artist services and distribution tools to artists since 2006. The features of BandLab’s core music making product meanwhile are completely free to use, and the company says there are a total of 40 million creators making and sharing music using the platform. The focus is on education and inclusivity, with the easy-to-use free music production software requiring no download.

Meng Kuok, CEO of BandLab Technologies, said: “We have a clear vision of the role BandLab plays in supporting creators worldwide, today, and into the future. This acquisition allows us to accelerate BandLab’s product roadmap and further enable us to break down technical, geographic, and creative barriers facing musicians and fans.”

Here’s hoping BandLab keeps giving beginner musicians and producers the chance to learn music production skills for free, no matter how large its range of assets grows.