Social music creation platform BandLab has added new monetisation features for artists such as artist-to-fan subscriptions to help artists “build a sustainable life in music, backed by leading B2B services.”
BandLab is rolling out a set of services for selected creators, with the goal to eventually extending them to its 40 million users:
BandLab Subscriptions, which will allow fans to gain access to exclusive tracks, videos, and posts from their favourite music makers. Subscriptions will allow artists to offer exclusive material, such as posts, videos, and audio tracks, to fans in return for a monthly fee. Artists select their subscription price from an available range, and can then decide what to offer their fanbase. Artists will receive regular monthly payouts from BandLab, which allows artists to keep 100% of the subscription fee. This feature is currently available only to a list of BandLab artists to kick off the launch. Interested BandLab users can sign up, with plans to expand in the coming months.
and BandLab Distribution, which will allow creators to distribute their tracks to leading music services worldwide such as Spotify, Apple Music, YouTube, TikTok, Tidal, Deezer, Pandora, and more, thanks to a partnership with digital asset management and distribution platform for creative IP Revelator. After an initial early access period, the service will open up to the BandLab community.
Guarantee regular revenue streams
“We want to help artists monetise more,” said ,” explains BandLab CEO Meng Ru Kuok. We’re creating a regular income stream, recurring revenue that can help them build a living based on their music. We already offered creators a Tip Jar feature, to let fans reward creators they loved, and Albums, which let artists sell tracks directly to their fans, but these are one-time opportunities. Now we’re building out a sustainable way to guarantee regular revenue streams and thus support a stronger creator economy.”
BandLab was founded in 2016 as the flagship digital product of BandLab Technologies. Through BandLab’s cloud-based software, users can self-release tracks, retain complete control of their music rights, and allowing keep 100% of the earnings from monetising their music. The platform now has nearly 40 million registered users worldwide.
“Many of the services we provide are offered a la carte by different platforms, with cost-prohibitive fees or big revenue shares. Our vision is to unite the entire creator journey in one place, from making a track to finding the people it resonates with, and finally to taking it out into the world, which will allow many creators to begin to earn a living for the first time,” said Kuok. “We want creators to have one place they can go to make music, with professional-quality tools and services, but at a price point and with terms that reflect our truly international user base.”